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In the past decade, the field of behavioral economics has broken through the boundaries of academia, becoming a powerful tool for creating change in the real world. Thanks to a better understanding of human nature and the forces that shape its behavior, we've accumulated more and more small victories in the Sisyphean struggle against poverty, inequality environmental damage.

We're pleased to present some stories of such victories, emphasizing the inspirational work of 2019’s winners of the Nobel Prize in Economic Sciences led by Prof. Esther Duflo. Enjoy reading!

How can we get third-world children vaccinated?

Sometimes, overcoming a humanitarian disaster means sticking to remarkably simple marketing principles. What works in a shopping club can save lives.

How can we encourage low-income workers to save for their pensions?

To make people save more for their pensions we can encourage, explain and incentivize. To successfully get them to save, we have to make saving their routine.

How can we help school children avoid missing lessons?

The children of Kenya regularly miss lessons, and every project to change that situation has failed. Finally, they decided to examine the causes of truancy. The solution for education, as it turned out, was health.

How can we encourage the political aspirations of young girls?

Closing gaps in society doesn’t require cumbersome and expensive projects. It’s enough to systematically handle the deciding factor, and society will subsequently correct itself.

How can we get farmers to adopt the use of fertilizer?

Farmers in Kenya refuse to purchase fertilizer, which is necessary to change their situation. What do we do? Identify the real problem and get rid of it using the tools of behavioral economics.

How can we get teachers to come to class?

The elementary education system in India has fallen into crisis: teachers have stopped coming to school and the Ministry of Education has given up. Three economists found a surprising solution.

Can discrimination really be affirmative?

What would happen if a third of every city council consisted of women? When India legislated it, many things happened: priorities changed, and with them the rules of the political game.

How can we get villagers to purify water?

Advertising, financial incentives, social pressure and healthy logic – nothing convinced the residents of Zambia to purify their own drinking water. One smart move changed that.

Kayma specializes in developing simple solutions for complex problems, using tools drawn from behavioral economics and advanced experimental methods, technology, UI design and user experience.

In recent years, the company has been a leader in the national behavioral economics project of the Ministry of Treasury, within which it carries out broad research and experiments aimed to inform policy, improve public services and deliver positive results in fields such as health, transportation, employment, security and education.
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